戒烟书籍Smoke and You Destroy Yourself

With innovative digitally manipulated images, educators and activists can convey traditional public health messages in novel forms. This ad created by the Russian Information Agency, Novotsi, and distributed by the World Health Organization, suggests that tobacco use is dangerous, if not deadly, by manipulating the photo of a man smoking to reveal the intensely striking apparition of a skull behind the melting flesh of his face, which is engulfed in flames rising from his cigarette. Through graphic manipulation, the image associates the act of smoking with self-immolation. The frightening image effectively complements the written message: "Smoke and you will destroy yourself."