Created by the American Cancer Society, a nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem, this poster uses a witty approach to a serious matter by juxtaposing image and text. By placing the image of an ashtray and a lipstick-stained cigarette above the words "Lady Killer," the poster associates the commonplace activity with its deadly consequences. The everyday image of the ashtray is spotlighted, as if to expose the subject matter. Combined with the text, the message challenges the predominant glamorization of smoking without alienating the cigarette-smoking viewer. There is also an explicit message of support for the smoker in the fine print.
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