This anti-smoking advertisement from the New York Department of Health in the 1980s, designed to appeal to the smoker, uses sophisticated graphic design techniques to encourage the viewer to stop smoking. The image of the cigarette superimposed on a shattered sheet of ice metaphorically illustrates the need to "break the habit" of smoking -- a common mantra in smoking cessation campaigns. Reflecting the style and polish of commercial advertising, this poster is significant because it provides a graphic illustration for the behavioral change it advocates. The image symbolizes breaking through the icy control of nicotine addiction, offering a liberating and implicitly empowering outcome.
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